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<h1 id="bookTitle" class="bookTitle" itemprop="name" style="margin:
0px; color: rgb(56, 33, 16); font-weight: normal; padding: 0px 0px
2px; font-size: 22px; background-color: rgb(255, 255, 255);
font-family: georgia, serif; line-height: 1.1; width: 455px;
font-style: normal; font-variant: normal; letter-spacing: normal;
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none; white-space: normal; widows: auto; word-spacing: 0px;
-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;">The
Medium Is the Massage</h1>
<div id="description" class="readable stacked" style="margin-bottom:
10px; font-size: 14px; font-family: Georgia, serif; line-height:
1.4; padding-bottom: 10px; border-bottom-width: 1px;
border-bottom-style: solid; border-bottom-color: rgb(221, 221,
221); color: rgb(24, 24, 24); font-style: normal; font-variant:
normal; font-weight: normal; letter-spacing: normal; orphans:
auto; text-align: left; text-indent: 0px; text-transform: none;
white-space: normal; widows: auto; word-spacing: 0px;
-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;
background-color: rgb(255, 255, 255); right: 0px;"><span class="by
smallText" style="font-family: inherit; font-size: 13px; color:
rgb(0, 0, 0); line-height: 14px;">by</span><span
class="Apple-converted-space"> </span><span itemprop="author"
itemscope="" itemtype="http://schema.org/Person"><a
href="http://www.goodreads.com/author/show/455.Marshall_McLuhan"
class="authorName" itemprop="url" style="color: rgb(102, 102,
0); text-decoration: none; font-family: georgia, serif;
font-size: 13px; line-height: 19px;"><span itemprop="name">Marshall
McLuhan</span></a>,<span class="Apple-converted-space"> </span><a
href="http://www.goodreads.com/author/show/14539.Quentin_Fiore"
class="authorName" itemprop="url" style="color: rgb(102, 102,
0); text-decoration: none; font-family: georgia, serif;
font-size: 13px; line-height: 19px;"><span itemprop="name">Quentin
Fiore</span></a>,<span class="Apple-converted-space"> </span><a
href="http://www.goodreads.com/author/show/160028.Jerome_Agel"
class="authorName" itemprop="url" style="color: rgb(102, 102,
0); text-decoration: none; font-family: georgia, serif;
font-size: 13px; line-height: 19px;"><span itemprop="name">Jerome
Agel</span></a></span><span
id="freeTextContainer728870166659803346"><br>
</span>
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<em style="color: rgb(24, 24, 24); font-family: Georgia, serif;
font-size: 14px; font-variant: normal; font-weight: normal;
letter-spacing: normal; line-height: 19px; orphans: auto;
text-align: left; text-indent: 0px; text-transform: none;
white-space: normal; widows: auto; word-spacing: 0px;
-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;
background-color: rgb(255, 255, 255);">The Medium is the Massage</em><span
style="color: rgb(24, 24, 24); font-family: Georgia, serif;
font-size: 14px; font-style: normal; font-variant: normal;
font-weight: normal; letter-spacing: normal; line-height: 19px;
orphans: auto; text-align: left; text-indent: 0px;
text-transform: none; white-space: normal; widows: auto;
word-spacing: 0px; -webkit-text-size-adjust: auto;
-webkit-text-stroke-width: 0px; background-color: rgb(255, 255,
255); display: inline !important; float: none;"><span
class="Apple-converted-space"> </span>is Marshall McLuhan's
most condensed, and perhaps most effective, presentation of his
ideas. Using a layout style that was later copied by<span
class="Apple-converted-space"> </span></span><em style="color:
rgb(24, 24, 24); font-family: Georgia, serif; font-size: 14px;
font-variant: normal; font-weight: normal; letter-spacing:
normal; line-height: 19px; orphans: auto; text-align: left;
text-indent: 0px; text-transform: none; white-space: normal;
widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto;
-webkit-text-stroke-width: 0px; background-color: rgb(255, 255,
255);">Wired</em><span style="color: rgb(24, 24, 24);
font-family: Georgia, serif; font-size: 14px; font-style:
normal; font-variant: normal; font-weight: normal;
letter-spacing: normal; line-height: 19px; orphans: auto;
text-align: left; text-indent: 0px; text-transform: none;
white-space: normal; widows: auto; word-spacing: 0px;
-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;
background-color: rgb(255, 255, 255); display: inline
!important; float: none;">, McLuhan and coauthor/designer
Quentin Fiore combine word and image to illustrate and enact the
ideas that were first put forward in the dense and poorly
organized<span class="Apple-converted-space"> </span></span><em
style="color: rgb(24, 24, 24); font-family: Georgia, serif;
font-size: 14px; font-variant: normal; font-weight: normal;
letter-spacing: normal; line-height: 19px; orphans: auto;
text-align: left; text-indent: 0px; text-transform: none;
white-space: normal; widows: auto; word-spacing: 0px;
-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;
background-color: rgb(255, 255, 255);">Understanding Media</em><span
style="color: rgb(24, 24, 24); font-family: Georgia, serif;
font-size: 14px; font-style: normal; font-variant: normal;
font-weight: normal; letter-spacing: normal; line-height: 19px;
orphans: auto; text-align: left; text-indent: 0px;
text-transform: none; white-space: normal; widows: auto;
word-spacing: 0px; -webkit-text-size-adjust: auto;
-webkit-text-stroke-width: 0px; background-color: rgb(255, 255,
255); display: inline !important; float: none;">. McLuhan's
ideas about the nature of media, the increasing speed of
communication, and the technological basis for our understanding
of who we are come to life in this slender volume. Although
originally printed in 1967, the art and style in<span
class="Apple-converted-space"> </span></span><em style="color:
rgb(24, 24, 24); font-family: Georgia, serif; font-size: 14px;
font-variant: normal; font-weight: normal; letter-spacing:
normal; line-height: 19px; orphans: auto; text-align: left;
text-indent: 0px; text-transform: none; white-space: normal;
widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto;
-webkit-text-stroke-width: 0px; background-color: rgb(255, 255,
255);">The Medium is the Massage</em><span style="color: rgb(24,
24, 24); font-family: Georgia, serif; font-size: 14px;
font-style: normal; font-variant: normal; font-weight: normal;
letter-spacing: normal; line-height: 19px; orphans: auto;
text-align: left; text-indent: 0px; text-transform: none;
white-space: normal; widows: auto; word-spacing: 0px;
-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;
background-color: rgb(255, 255, 255); display: inline
!important; float: none;"><span class="Apple-converted-space"> </span>seem
as fresh today as in the summer of love, and the ideas are even
more resonant now that computer interfaces are becoming gateways
to the global village.</span><br>
</div>
<div id="details" class="uitext stacked darkGreyText"
style="margin-bottom: 10px; color: rgb(85, 85, 85); font-family:
Arial, Helvetica, Verdana, sans-serif; padding-bottom: 5px;
border-bottom-width: 1px; border-bottom-style: solid;
border-bottom-color: rgb(221, 221, 221); font-size: 11px;
font-style: normal; font-variant: normal; font-weight: normal;
letter-spacing: normal; line-height: 18px; orphans: auto;
text-align: left; text-indent: 0px; text-transform: none;
white-space: normal; widows: auto; word-spacing: 0px;
-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;
background-color: rgb(255, 255, 255);">
<div class="row"><span itemprop="bookFormatType">Paperback</span>,<span
class="Apple-converted-space"> </span><span
itemprop="numberOfPages">160 pages</span></div>
<div class="row">Published August 1st 2001 by Gingko Press<span
class="Apple-converted-space"> </span><nobr class="greyText"
style="color: rgb(170, 170, 170);">(first published 1967)</nobr></div>
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Helvetica, Verdana, sans-serif; margin: 10px 0px;">
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<div class="infoBoxRowTitle" style="color: rgb(56, 33, 16);
font-weight: bold; width: 113.75px; float: left; margin:
0px; line-height: 1.6;">ISBN</div>
<div class="infoBoxRowItem" style="float: left; width:
341.25px; margin: 0px; line-height: 1.6;">1584230703<span
class="Apple-converted-space"> </span><span
class="greyText" style="color: rgb(170, 170, 170);">(ISBN13:<span
class="Apple-converted-space"> </span><span
itemprop="isbn">9781584230700</span>)</span></div>
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<div class="infoBoxRowTitle" style="color: rgb(56, 33, 16);
font-weight: bold; width: 113.75px; float: left; margin:
0px; line-height: 1.6;">edition language</div>
<div class="infoBoxRowItem" itemprop="inLanguage"
style="float: left; width: 341.25px; margin: 0px;
line-height: 1.6;">English</div>
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<div class="clearFloats">
<div class="infoBoxRowTitle" style="color: rgb(56, 33, 16);
font-weight: bold; width: 113.75px; float: left; margin:
0px; line-height: 1.6;">original title</div>
<div class="infoBoxRowItem" style="float: left; width:
341.25px; margin: 0px; line-height: 1.6;">The Medium is
the Massage<br>
<br>
<br>
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