[D66] Pueblo Mágico

[A.OUT]

(Tuxedo town!?)

https://en.wikipedia.org/wiki/Pueblo_M%C3%A1gico

Pueblo Mágico
>From Wikipedia, the free encyclopedia

The Programa Pueblos Mágicos (Spanish About this sound (help·info))
("Magical Towns Programme") was an initiative led by Mexico's
Secretariat of Tourism, with the support from other federal agencies, to
promote a series of towns around the country that offer visitors a
"magical" experience – by reason of their natural beauty, cultural
richness, traditions, folklore, historical relevance, cuisine, art
crafts and great hospitality.

The Mexican Ministry or Secretariat of Tourism acknowledges that
México´s magical experience is not only in the famous sun and beaches,
it is much more than that. The success of Mexico is due in part to the
great Mexican hospitality and culture, which keeps many tourists coming
back.

The Government created the 'Pueblos Mágicos' program to recognize places
across the country that imbue certain characteristics that make them
unique, historically significant, with great traditions, and offer
magical experiences to its visitors. A "Magical Village" is a place with
symbolism, legends, history, important events, festivals, traditions,
great food, and fun interactive shopping, day-to-day life – in other
words, "magic" in its social and cultural manifestations, with great
opportunities for tourism. Every Pueblo Magico offers a special
experience to the visitor.

The programme was launched in 2001 and after 9 years and 32 towns
selected, it was improved and relaunched in 2010 with significant
resources to unlock the potential[1] and they were supported by a
strategic campaign to promote them across the country. Every town was
assigned a budget to continue improving its infrastructure, image,
product offering and experience while making sure they were maintaining
their traditions and their festivals were promoted. [2] By 2012 a total
of 83 towns and villages in all 31 states have been awarded the title or
nomination of Pueblo Mágico. The program created pride, recognition for
its local citizens and it was part of the diversification strategy from
Secretary of Tourism to promote culture and Mexican traditions.

[...]