Unofficial National Carrier of the You-Know-What

[Cees Binkhorst]

REPLY TO: D66 at nic.surfnet.nl

Kulula verdient een 1e plaats voor hun campagnes.

Als je het niet gelooft kijk dan ook op
http://www.onelargeprawn.co.za/2010/02/01/flying-101-kululas-livery-is-factual-quite-funny/

Groet / Cees

PS. DE Zuid-Afrikaan verdient geen duit aan het voetbalspektakel. In
tegendeel, ze gaan er op achteruit, door de gebiedsverboden voor handel
in de buurt van sportplaatsen tijdens de worldcup.

FIFA slaps a ban on cheeky Kulula.com advert
http://www.bitterwallet.com/fifa-slaps-a-ban-on-cheeky-kulula-com-advert/27210
By Mof Gimmers

Sporting events are great aren’t they? Mankind’s pointless physical
endeavours are captured on a million cameras so we can all sit around,
burping cheap booze and yelling at our screens telling them how to do
whatever it is they do better.

However, away from the fun and pain of the sporting arena, The Big
Sporting Festival can be a horrible, nasty, needy place with big-ass
companies and sporting governing bodies losing all semblance of humour.
The latest culprit is FIFA who have banned an advert from a South
African budget airline.

Kulula.com (probably thrilling at all this knock-on publicity) put out a
tongue-in-cheek advert which saw FIFA complaining that they’ve infringed
their trademark during the build-up to the 2010 World Cup.

What kulula.com’s ad did was to, with a wink and a nod, described their
firm as the “Unofficial National Carrier of the You-Know-What” alongside
pictures of stadiums, vuvuzelas and footballers and the like (you can
see it on the right of this article).

The BBC said that FIFA reckon that the airline could not use football
related symbols, going as far as saying that even the words “South
Africa” weren’t permitted. Unbelievable Jeff!

Of course, FIFA refute this (in an official statement): “For the record,
Fifa did not tell Kulula that they could not use soccer balls, or the
word ‘South Africa’, or the Cape Town stadium, or the national flag or
vuvuzelas.” The adspot breached South African law “by seeking to gain a
promotional benefit for the kulula brand by creating an unauthorised
association with the 2010 Fifa World Cup”.

It’s not the first time a sporting governing body has pulled a trick
like this. A restaurant in Vancouver called The Olympia was asked to
stop using the name – a name they’d had for 20 years – by the twats that
run the Winter Olympics. Companies really are joyless bastards aren’t they?

Anyway, you’re probably not arsed about all this legal gubbins and are
really wondering what the shitting crikey a vuvuzela is. Well, it’s a
South African plastic trumpet used by football fans. Now piss-off. The
World Cup kicks off in South Africa on June 11th.

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